The 1967 Eko Guitar described the Ranger 12 guitar as follows:
"Big sound describes the Ranger 12 Series. Deep, rich resonance and dramatic tonal power make these guitars favorite all around performers.

Features: Full size, deep body, beveled for maximum tonal projection. Adjustable rosewood pinned bridge, deluxe pearl block inlays on finger board, TT-BAR neck reinforcement with internal adjustable rod, removable neck, fingerboard and body fully purfled, precision machine heads, luxurious Florentine guard plate - - all reasons why this series is constantly in demand with all age groups.

The Ranger 12 Electra differs from the Ranger 12 in that it has a built-on special 12 string pickup. The pickup is mounted to the finger board for minimum feedback and maximum total power."

While not mentioned in the product descriptions for either the Eko Ranger 12 E;lectra or the Vox Folk Twelve Electro, both featured a "zero fret" for increased sustain.

Both Eko and Vox offered a version of this guitar without a pickup. The Eko version was named the "Ranger 12," the Vox version was the V239 "Folk Twelve."

The 1967 Vox price list indicated that the V240 Vox Folk Twelve Electro retailed for $248. Adjusting the original retail price for almost fifty years of inflation, the MSRP of the V240 Folk Twelve Electro would have been about $1550 today.